As
part of its ongoing commitment to expanding its GameTanium catalog and bring
the best of Android gaming to users, Exent announced the addition of
RealNetworks, PopCap Games and Glu Mobile Inc., among others, to its roster of
publisher partners. As GameTanium Mobile continues to roll out on major service
providers in the U.S., RealNetworks, PopCap and Glu's most popular titles -
including PopCap's Plants vs. Zombies™, Peggle[R] and
Chuzzle™ - will be featured on the first and only all-you-can-eat
subscription service that provides unlimited game play of the hottest premium games
on Android.
The
popularity of mobile gaming continues to drive Android growth and publishers
are turning out hit Android and social mobile games at record rates to meet the
demands of the anytime, anywhere gamer. Andrew Stein, Director of Mobile
Business Development at PopCap Games shares, "People play games all the
time: at home, on the go, and in between. Our goal is to ensure PopCap games
are available on the devices our customers want, and Exent's distribution
network helps us further our progress."
Alongside
RealNetworks, PopCap and Glu, Exent has also partnered with top mobile game
publishers Fire Maple Games, HandyGames, Hexage and Connect2Media. Leveraging
the GameTanium audience of global gamers and Exent's unique expertise in
merchandising and monetizing games, each publishers' downloads and usage will
continue to see significant growth, further boosting their title's brand and
exposure. Fire Maple Owner, Joe Kauffman, shares his enthusiasm for the
partnership and new revenue potential. "As an independent publisher,
Exent's mobile subscription service represents a promising incremental revenue
opportunity as we look to reach new end users and build brand loyalty for our
mobile game titles."
GameTanium's
all-you-can-eat subscription service is the only model of its kind that
provides a healthy ecosystem for monetization of Android games, supplying
publishers with new and consistent revenue streams. Exent's expertise in
merchandising and monetizing content fills a void in the current Android
marketplace and helps Android games reach their full revenue potential.
"As
important as creating cutting edge original games is to Glu, we are also
focused on finding new, effective ways to monetize our content. Exent's
GameTanium Games on Demand platform is a perfect complement to our current
carrier and direct-to-consumer models," said Adam Flanders, Senior Vice
President of Sales and Marketing, Glu Mobile, Inc. "We are pleased to have
our premium games reach new gamers on Exent's network."
Featuring
more than 80 premium Android games, GameTanium Mobile brings together the
coolest, most entertaining games in one place, for a low monthly fee. Exent has
drawn upon its vast gaming experience to curate and catalog the best mobile
games so that gamers never have to waste time downloading or deleting, broken
or boring games. The service features GameTanium's smarter programming to help
users quickly find the games they want to play through featured content,
recommendations, ratings, and an enormous collection of video trailers.
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