(Full text of a statement. Contact details below.)
(BW)(CA-PLAYPHONE) PlayPhone Launches Hugely
Successful iPhone Poker Game on Android Market
- The market leader in delivering mobile entertainment
content releases Android version of highly-rated freemium PlayPhone Poker game
Technology Writers/Video Game Writers
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SAN JOSE, Calif.--(BUSINESS WIRE) - May. 19, 2011--
PlayPhone, Inc. (www.PlayPhone.com), the market leader in delivering mobile
entertainment content to individuals and social communities worldwide,
announced today the release of the Android version of its enormously popular
PlayPhone Poker game, a card and casino game that is consistently ranked in the
top five in the App Store for iPhone, iPod Touch and iPad. PlayPhone Poker is a
freemium, casino-style Texas Hold'em app for mobile phones. It allows gamers to
play real-time, multiplayer poker against players worldwide on both iPhone and
Android devices at the same time. PlayPhone Poker's cross-platform,
cross-carrier game experience has demonstrated the potential of mobile social
gaming by surpassing 2 million downloads in 4 months.
"As consumer demand for freemium games continues
to grow rapidly, we're excited to bring PlayPhone Poker to the Android
Market," said Anders Evju, SVP and General Manager of PlayPhone Social.
"The newly released Android version lets iPhone gamers play live poker
with their Android buddies for true cross-platform gaming fun."
PlayPhone Poker's intuitive user interface, high
definition graphics and fast gameplay appeal to poker enthusiasts of all
levels.
Gamers can quickly import their friends list, invite
them to play and join their tables for fun poker games or high-stakes
competition. To encourage gamers to play even more, they get free chips when they
join and on daily repeat visits. If they run out of chips or want to add more
chips, gamers can easily purchase additional chips in game. The Android version
is one of the first games to implement In App Purchases (IAPs) into an Android
game, allowing players to top-up their account whenever they want to increase
their stakes at the tables.
PlayPhone Poker's success is testament to PlayPhone's
extensive global distribution network and experience in powering some of the
world's most successful mobile content. PlayPhone Poker is one of many games in
PlayPhone's rapidly growing portfolio of social games for Playphone Social,
PlayPhone's recently-released mobile social gaming platform. The platform
leverages gamers' social graphs to seamlessly connect friends, locate the most
popular games and share live multiplayer gaming experiences. Gamers play
together, share achievements, invite friends, recommend games, and compete for
global high scores, all while staying current with friends via social networks.
More information about PlayPhone Poker and Playphone
Social can be found at www.playphonesocial.com
About PlayPhone, Inc.
PlayPhone (www.PlayPhone.com) is the market leader in
delivering mobile entertainment content to individuals and social communities
worldwide. As a global mobile media company, it has presence in more than 25
countries throughout North America, Europe, Asia and Latin America. PlayPhone
founded the direct-to-consumer mobile media distribution standard in 2003 and
continues to establish new means for delivering wireless entertainment.
Today, PlayPhone powers-up mobile social games with
their ground-breaking mobile gaming platform, PlayPhone Social. The platform
leverages gamers' social graphs to seamlessly connect friends, locate popular
games and share live multiplayer gaming across smartphone platforms. PlayPhone
is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures,
Cardinal Venture Capital, Coral Group and Scale Venture Partners.
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Contact for PlayPhone: John Golden, 408.261.6200 x217
pr@playphone.com
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