Omniture
Inc (NasdaqGM: OMTR), an online business optimisation software provider, declared
on 24 November that a new mobile application for Omniture SiteCatalyst, that
works on mobile devices running Google Android, is now available.A Omniture
SiteCatalyst is an online business analytics application for tracking web,
mobile and video and is the foundation of the Omniture online marketing suite
of applications, now available on Android Market. The company has increased the
options for customers since July, to access their SiteCatalyst reports,
bookmarks and dashboards results of their online business. SiteCatalyst for
Google Android extends these by giving marketers access to the same detailed
information using mobile devices running Google Android.A A Omniture
SiteCatalyst provides marketers with actionable, real-time intelligence about
online strategies and marketing initiatives. SiteCatalyst helps marketers more
quickly identify the most profitable paths through their Web site, determine
where visitors are navigating away from their site, and identify critical
success metrics for online marketing campaigns. A In July, Omniture began
providing SiteCatalyst reports to online marketers via their Internet-enabled
mobile phone. In October, Omniture announced that marketers could begin
receiving their web analytics reports and accessing their SiteCatalyst
bookmarks and dashboards with a native application built specifically for the
iPhone. SiteCatalyst for Google Android extends the innovation curve by giving
marketers access to the same detailed information using mobile devices running
Google Android.A Customers may find and download the application to their
mobile device by going to Android Market and scrolling through the
"Productivity" category. SiteCatalyst for Google Android is a free
application available to existing Omniture SiteCatalyst customers using their
SiteCatalyst username and login. A No pricing details were announced.
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